| 项目招商：汽车组合开关、方向机、转向管柱、汽车锁
| 公司基本情况介绍 |
| A.公司背景与发展历史： |
| 本厂系国家汽车组合开关专业化骨干生产厂。从1984年开始研制、开发汽车组合开关，1990年研制开发方向机转向管柱，至今已十九年的历史。 |
| B.公司情况描述： |
| 本厂系沈阳矿山机械集团下属独立法人单位，企业性质国有独质。无附属公司及分支机构。 |
| C.主要产品（包括名称、设计能力、2002年实际产量） |
| 名
称 |
数量（估计） |
设计生产能力 |
| 汽车组合开关 |
22 万只 |
50万只 |
| 方向机转向管柱 |
5.72万只 |
10万只 |
|
| D.职工总数（在岗）： |
503人 |
| 其中技术人员： |
60人 |
| E.2000年工业总产值（当年价，折合美元）： 735万美元 |
| （ⅰ）年销售收入（美元）： 599万美元 |
| （ⅱ）出口量占销售额的百分比： |
| （ⅲ）2000年实现利润（折合美元）： 13万美元 |
| F.公司发展的主要阶段。 |
| 1991.11~1994.10企业“八五”技改，投资1500万元，实现北京吉普有限公司JK336汽车组合开关独家供货（该产品评为国家级新产品），引进德国高尔夫轿车开关生产技术和关键设备，企业生产能力达到年产33万只。1997.8~2000年实施“九五”技改，投资1078万元，引进意大利制钥匙设备及购入各种设备46台/套，形成了较强的模具开发能力。 |
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| 资产 |
| A.总 资 产：16224万元（人民币）
资产负债率：66.7% |
| 公司的主要机器设备及厂房情况： |
| 现有厂房25000M2，拥有国内外各种设备231台/套，包括引进日本SODICK公司数控电火花、线切割、意大利塞柯公司开齿机、开槽机、国内三座标测量机、数控立铣、坐标镗床、立式注塑机、压铸机等。 |
| C.公司目前使用的技术及相关生产工艺等方面的情况： |
| 采用日本丰田技术和美国克莱勒技术，生产各种组合开关和转向管柱，广泛应用计算机辅助设计和辅助制造。 |
| 市场情况 |
| A.市场情况 |
| （ⅰ）公司主要产品的市场容量估计值（如有必要，从市场细分的角度说明公司产品的服务方向）： |
|
约占东北汽车组合开关市场的70%，全国汽车组合开关市场的1/6左右。 |
| （ⅱ）公司主要产品所占市场份额估计值： |
| 主要为中国一汽、一汽大众、北京吉普、沈阳金客、沈阳汽车制造厂、河北长安胜利、河北中兴、石家庄双环、北汽福田、陕汽、重汽集团等几十家企业配套。 |
| （ⅲ）营销方式（分销渠道、代理）： |
|
企业直销及零配件公司代销。 |
| （ⅳ）营销/销售： |
|
有独立的销售处，负责销售、技术服务、信息反馈处理等。 |
| 出口市场情况> |
| （ⅰ）主要客户的情况（国家、购买者类型）： |
| （ⅱ）营销方式（当地代理、外贸公司、直接销售等）： |
| F.公司主要优势： |
专利、技术：引进技术、
质量控制：QS9000认证、研究开发：有较强开发能力、生产规模：年产50万只、地域：东北经济文化中心、品牌：国家级新产品省、市名牌产品 |
| 市场机会 |
| A.具体的发展项目 |
|
更新产品，增加设备，提高能力，拓展市场。 |
| 拟与外商合作预计生产产品的情况： |
| 产品名称 |
生产能力 |
计划销售额（美元） |
内销比例% |
出口比例% |
| 方向机转向管柱 |
20万支 |
600万 |
70~80 |
20 |
| 汽车组合开关 |
50万只 |
1000万 |
|
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| 汽车锁 |
40万只 |
242万 |
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| 拟与外商合作项目建设地点： |
沈阳市汽车开关厂 |
| 预计投资额（美元）： |
1500万美元 |
| 预计年赢利情况（美元）： |
投资回收期5~6年 |
| B.项目取得成功的主要原因 |
| 企业有一定的产品、市场和专有技术；有开发生产汽车组合开关转向管柱，实现组合配套的优势。有较强的开发能力和专业人员。接近长春、沈阳大汽车工业基地。 |
| C.公司可为外方提供的主要优惠条件 |
| 除可享受政府的各方面优惠条件外，企业可在合资条件上全面放开，广泛协商。 |
| D.目标市场情况（指新项目产品）：沈阳金杯通用、一汽大众等 |
| （ⅰ）潜在客户的主要特征： |
| 主要是国内外大汽车集团和重点零部件采购供应商。 |
| （ⅱ）预计实现的市场份额： |
|
达到国内汽车组合开关市场的1/4。国内转向管柱市场的1/3以上。 |
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| 外方投入情况 |
| A.外方相关行业经验 |
|
最好具备相关行业经验。跨行业也可以谈。 |
| B.对外方的期望 |
| C.合作方式： |
合资 合作 |
| D.需求 |
引进设备
、管理技术 、资金 、技术转让 |
Cooperation Items: Auto Combination
Switch、Steering Column and Auto Lock
1.1 Contact
Name of Shenyang Automobile Combination Switch Company
Company
Address 178. Dadong Road, Dadong District, 110042,Shenyang, Liaoning
Liaison Person
Name Zhaorendong
Position Director of Foreign Investment Department of Shenyang Mining
Machinery Imp. & Exp.Corporation
Telephone 024-24833709
Fax 024-24833709
E-mail syasp@mail.sy.ln.cn
Website www.syasp.com.cn
1.2 Introduction to company
A Background and development history
Shenyang Automobile Combination Switch Company (in brief SACSC) is a specialized
mainstay in the line of automobile combination switch in China. Since
1984 we set to study, develop, automobile combination switch, and have
17 years of developing of steering colomn.
B Description of the plant
SACSC is one of the sub-companies of Shenyang Mining Machinery (Group)
Co., Ltd. With dependent business right, including producing, supplying,
sale. Developing, person management etc. It assumes sale prsponsibility
for its profits or losses. Without any branch.
C Main products
Name Q’ty (ten thousand) Design and production capability
Automobile combination switch 22 50
Steering Column 5.72 10
D Employee (at work) 503
Among whom the number of technician 60
E Industry Total Production Value in 2001 (in US Dollar) 7350000
Annual Sales (in US Dollar) 5990000
Percentage of exported share Vs sales value profit in 2001 130000
F Main development phase
From 1991.11 to 1994.10, SACSC had been investing RMB 15000000 to carry
out technology renovation. In the eight “5-years” plan supplying separately
for the JK336 Automobile Combination Switch which is awarded as national
new product of Beijing Jeep Corporation, Ltd.
SACSC has imported the know-how and key equipment of Golf Car Switch from
Germany, with the annual capacity 330000 sets.
From 1997.8 to 2000, SACSC had been investing RMB 10780000 to carry out
technology revocation in the “nine 5-years ” plane, imported the equipment
of making keys and series of equipment 46 sets from Italy, it has strong
model developing capacity.
1.3 Capital
A Total capital : RMBY 162240000
Capital debt : 66.7%
B Main equipment and building
SACSC covers a total area of 25000 square meters for building. There are
more than 231 sets various kinds of equipment at home and abroad. Including
electric spark wire-cut imported from DODICK Company of Japan, teeth cutting
machine, groover , 3-coordinate measuring machine, CNC stand milling machine,
jig borer, injection moulding machine , compressor, etc. from Seko Company
of Italy.
C The introduction about technology and process.
SACSC use Kreisler technology to produce kids of combination switch and
steering column, which is capable of developing various switches with
first class of level in China.
1.4 Market
A introduction to market
(1) predicated market share
The production has won about 70% market in Northeast automobile combination
switch, and 1/6 in China.
(2) Market of main production
These products can form a complete set for FAW, No. 1 Volkswagon Company,
Beijing Jeep, Shenyang Goldcup Company, Shenyang Automobile Manufacturing
plant, Hebei changan victory, Hebei zhongxing, Shijiazhuang dubble circle,
Beijing Automobile Futian Heavy-dirty Automobile Group, Chongqing Automobile
Group etc.
(3) sales method
direct sale, sales agency
(4) with dependent sales department, responsibility for sales and technology
service, information feedback disposal etc.
F、Main advantage
Technology: imported
Quality control: QS9000 certification
Position: economy and culture center of Northeast
Design and development: with high capacity
Manufacturing scale: annual 500,000
Brand: national high production, famous production in Shenyang and Liaoning
1.5 Market opportunity
A cooperation item
Refresh production, increase equipment,improve ability and developing
market
Searching the cooperation on our products
Name Capability Predicted sales(USD) Sales rate in demestic market Export
rate
Steering column 200,000 6000,000
Automobile combination switch 500,000 10,000,000 70-80% 20%
Automobile lock 400,000 2,420,000
Place of cooperation item: SACSC
Predicated investment(USD): 15,000,000
Predicated annual profit : investment returning time for five-six years
B the success reason and competition advantages
SACSC has it’s own production, market and patent with advantage of developing,
manufacturing automobile combination switch and steering column and engineering
technicians with high quality developing capacity, near Changchun, Shenyang,
Lange automobile industry base.
C The main favorable conditions we can provide
We shall do our best to provide favorable support when foreign partners
have the intention to have a detail review on our factory except enjoying
every preferential policies to high technology enterprises.
D objective market conduction (new item production)
(1)Main feature of potential clients
Mainly is the large automobile group and key opponent supplier, for example:
Shenyang Goldcup Companu, No.1 Volkswagon Company, etc.
(2) predicated market share
it’s expected that the market share should be 1/4 of national automobile
combination switch, 1/3 of national steering column market.
1.6 investment of foreign partner
A、the foreign partner’s experience in relative lines or other lines
B、the expectation for foreigner
C、cooperation mode:
1、joint venture 2、cooperation
D、requirements:
1import equipment
2management technology
3technology transfer
4 capital |
